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Get Time on Your Side! 7 Ways Gremln Can Save You Time on Social Media
The world of social media is continuously expanding; new social networks pop up regularly and the number of people with Twitter accounts, Facebook profiles, and a LinkedIn presence grows by the minute....
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Is Your Social Media Policy Legal? Protect Yourself & Your Employees
You want to encourage your employees to be social ambassadors and share your brand with all their friends and followers. But you’ve also heard horror stories of employees taking to the social networks...
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Facebook’s Updated News Feed:What You Need to Know
The algorithm for how Facebook decides which messages will be presented in any given user’s News Feed seems like it is ever-changing. Depending on what you like, share, comment on, and follow, you may...
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Social Media & Banking: Gremln Get Started Guide – Part 2
Get Friendly with Facebook! When you think of social media, the first network that probably comes to mind is Facebook, and for good reason — it currently boasts more than 1.2 billion users worldwide....
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Social Media & Banking: Gremln Get Started Guide – Part 3
Setting Up Your Twitter Profile Twitter – 140 characters of sheer bliss! Don’t feel that way? Don’t stress. We’ve got the basics covered here for you – from setting up your profile to plotting your...
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Social Media & Banking: Gremln Get Started Guide – Part 4
LinkedIn: The Professional Social Network As the “professional” social network, LinkedIn is particularly beneficial to those in the financial services industry. Not only can you position yourself and...
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Banks, Don’t Bore Your Customers: 3 Ways To Succeed At Social
Banks and financial institutions face a number of challenges when it comes to digital marketing, particularly with social media. Compliance and privacy issues pose unique challenges for financial...
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How to Drive Engagement – Facebook for Financial Services
This series will provide tips on how financial services organizations, like banks and credit unions, can reach their target audience and start useful conversations on social media. First up,...
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FINRA: 5 Guidelines and Hacks For Compliant Social Media
In 2011, FINRA (Financial Industry Regulatory Authority) issued two notices and a new rule geared specifically to electronic communications with social media. Generally speaking, financial services...
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Gremln Get Started Guide For Banks: 3 Key Steps For Social Media Strategy
So you have decided your bank needs a social media presence – great – now what? Before creating your social media accounts, the Gremln Get Started Guide outlines 3 key steps for a successful social...
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Engage & Convert: How Financial Services Can Build Relationships on Social Media
We’ve all heard the terms B2B and B2C – but when it comes to social media, isn’t it all about P2P? In other words, people communicating with other people. Of course, as a business, the end goal is...
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Facebook, and Heartbleed, and Compliance, Oh My! 2014 In Review
It’s December, which means it’s time for the obligatory year in review post! What a year it has been. From Facebook’s seemingly constant newsfeed changes to the financial industry attempting to make...
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How do you measure social media ROI? Go to the dark side
Have you ever looked at the traffic to your website from social media and thought it didn’t look quite right? Does your direct traffic seem unusually high? You might be experiencing what Alexis...
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Tweet Your Way to Sales: 5 Easy Ways to Use Twitter
If you’ve ever dismissed “the Tweeter” as an unnecessary distraction that yields no measurable ROI, consider the following stats from Social Media Today: Tweet This: 51% of active Twitter users follow...
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4 Tips for Determining Your Social Media Marketing Spend in 2017
Christmas is fast approaching, and we’ve got a brand new year basically starting tomorrow. Which means you need to get your marketing budget locked down and approved so you can spend 2017 basking in...
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3 Key Steps For A Strong Social Media Strategy
Have you decided your bank needs a social media presence in 2017? Smart move! But now what? Before creating your social media accounts, we at Gremlin Social recommend these three key steps to help you...
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Building a Social Media Strategy for Financial Services
The new year is always a chance to wipe your slate clean and start fresh. Championing new ideas that will take you a bit out of your comfort zone seems much easier at the beginning of the year, when...
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